• Vikram Kamboj

Some 'half truths' in the NZ election campaign, but little fake news - research

Updated: Oct 15, 2020



Most NZ political parties have not been sharing fake news, but some have been sharing "half truths".


Victoria University researchers have been releasing the first findings of their study on the use of social media during the election campaign. According to their analysis of over 1,000 Facebook posts published over a two-week period, the parties in Parliament have been quite truthful, with nearly no fake news and some 'half truths'. The same couldn't be said of some of the parties outside Parliament, who seemed to be spreading comparatively more half truths and some fake news.


But what do 'fake news' and 'half truths' mean?

"We actually had a very conservative approach when we coded that, so our research probably underestimates rather than overestimates what is there on fake news and half truths, because we didn't want to accuse the parties for just the usual different positions within political communication," said Dr Mona Krewel.


Positive versus negative campaigning

Researchers found that most parties are running on a positive messaging (supportive and encouraging) rather than a negative one (aimed at criticising a political opponent).


For more on this, check out the latest findings here.

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